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Thursday 23 July 2015

Library Inductions: Who, What, Where, When, How?

Do you know what an unconference is? Because I didn't until I went to LibCAMp, a Cambridge-based unconference on 21 July. So don't feel bad. (I still have to remind myself about the lower-case 'p'.)

I'm sure others will blog about the event, the various participant-led discussions, and of course there are always various Storify summaries to get a sense of the big picture. I specifically wanted to write my thoughts on the session I attended on library inductions, though, not because it was the most important talk of the day (the discussion led by two members of staff from the SPS library of what we as Cambridge Librarians can do to ensure services and resources are available to disabled students was - I hope - a major turning point on this important issue), but because inductions are part of what I do and for a couple years now I've been wondering how I can make them better. For this reason I thought it would be good to try to reflect and collect my thoughts on the session and maybe generate some ideas that would be doable.
Library induction tours are the first chance we get to talk to students about the library. We generally do four tours in the first week of term that last half an hour each, and attendance is entirely optional. Usually we'll get one group of around 25-30 and the rest have around 3-8 students. I've been following the format I learned from longer-serving members of staff, whereby we show them around, show the catalogue, explain borrowing, fines, rules for use and so on. The obvious problems with this are a) it's not very engaging - we try to ask questions, tailor the tour a little bit to the subjects people are reading etc. but not very much - and b) the first week of term for first years is a time of information overload, so I'm not sure how much information is actually sinking in from those sessions. Furthermore, the uptake is not great so come Lent Term there are a lot of people who still don't really know some basic things about how to use the library.

The pitch for the LibCAMp session was to share ideas on how to make inductions more engaging, so I was very keen to attend and hear what people might suggest.



Innovative forms of induction other libraries use include scavenger hunts, peer-led inductions, video/Vine inductions and hands-on sessions. Games were also mentioned as a possibility and in addition to SPRI's scavenger hunt, murder mystery style games were mentioned as something that other libraries around the world are doing. One of my favourite tips was to tell students that everything on the induction tour was something that a professor hadn't known, thus making it clear that it's normal not to have everything figured out and hopefully reducing the fear of asking "dumb" questions.

I was very pleased when the discussion moved toward User Experience (UX) and ongoing support. Many people agreed that inductions should not be thought of as a one-off session, but that we continue to communicate induction information through leaflets, signage, one-to-one troubleshooting sessions and so on.



In many ways the librarians present felt a tension between wanting the library to speak for itself - so that users could come in and accomplish their goals without ever needing intervention from library staff - and the desire to tell users what we think they should know. The problem is that we don't know what the gaps in knowledge are. Has everyone on the tour used a catalogue before? Have they already been told about search strategies? It's hard to know who will be bored by this basic information and who will be hearing it for the first time.

But the information overload of the first week – a factor over which we have very little control – may be a more critical factor in how students respond and how much they remember from the induction. That’s why it’s important to have induction information available at the point of need as well, or at least in a format that students can come back to when needed (like a postcard in their Freshers packs or a series of YouTube videos). The library should ideally be easy to navigate and the design should be unobtrusively helpful at the right points, meaning that inductions are not necessary in order to interpret the service.

I have been thinking about other kinds of induction that we might do and when we might do them. By the beginning of Lent Term, for instance, students will have gotten over the initial information overload and will have had personal experiences with library services. This seems like it would be a good opportunity to add some tips and tricks that will help students navigate the information landscape at Cambridge. I've been developing just such a course, adapted from Emma Coonan's "Here Be Dragons" presentation into a (hopefully) engaging look at "How to make the most of Cambridge Libraries". I would ask participants what barriers they've encountered using library services and tailor the session to address those issues, or if they don't highlight any issues then I can simply talk about tips and tricks to make better use of the library system at Cambridge. The problem with this approach is that one confusing, frustrating or otherwise negative experience in a library during Michaelmas Term may be enough to turn a library user into a non-user for the rest of their time at Cambridge.

For this reason I think it’s still important to have the initial contact of the induction tour and for students to have a positive impression of the library at this stage. I want to tell them: If you take only one thing away from the induction tour, I hope it’s that we’re here to help you do the best you can. We can then try to make the library experience easier through good design, through helpful staff and through ongoing training opportunities that emphasise what the library can do for users, "induction" will be an ongoing process of mutual development.

So I'm looking at a three-facet approach to inductions: the tour (Fresher's week), ongoing information/library literacy training and good design of library services and informational material. But how to make that initial tour inviting and engaging? Part of it is just being a friendly face, but I must admit I'm really tempted by the idea of a game or other hands on activity. But because we never know how many will be in a tour, I think it's likely we'd have to have people sign up if we tried to "gameify" the induction tours. It's something I'll definitely have to think about. At the end of the day, though, if students leave the induction tour feeling like the library staff are on their side and that it's not a scary place I will consider it a job well done.

What creative ideas have you heard for library inductions? Do you think they're useful or do you think the design of the library should tell users everything they need to know?

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